Color Factory EE
By Monica Willey, Emerging Enterprises
Gilbert Sauceda, a shining star currently enrolled in the business management class at Emerging Enterprises (EE), is scheduled to complete the 21 week program in July. He was raised in Harlingen, Texas, a town in the booming Rio Grande Valley. Gilbert advanced his education at the Art Institute of Houston and then moved to Austin to launch his career as a freelance artist and to establish a family. Fifteen years ago Gilbert and his wife helped her father open
his own business and Gilbert had his first taste of entrepreneurship. This initial taste sparked his thirst for business, so Gilbert and his wife embarked on their own entrepreneurial journey. They were two artists with the passion to create and the heart to give back to the community.
The excitement of starting a business certainly did not come without fears. Gilbert’s three main fears were: giving up the security of a steady paycheck, supporting his family while starting a business and how he was going to raise the start-up capital for equipment and general expenses.
Gilbert explains how the incubator relieved many of his fears: “My classmates and I have an amazing ally and mentor that we can call on. Herb [Herberto Ochoa] has vested unbiased interest in our success. Sometimes having someone tell you what you need to hear instead of what you want to hear can be the difference between success and failure. Being a part of the program I learned the importance of creating a process, a plan, and an execution strategy.
I also learned that mistakes happen and success is built on how we manage and minimize their effects. Profit is made on the buy and customers will gladly reward you (pay) if you deliver a good product or service. The support and advice combined together gave me the confidence needed by all successful entrepreneurs; I thank EE for that confidence.
His creativity and passion took form in The Color Factory, a total identity group specializing in creating and communicating an image and branding. The company’s services include; logo designs, apparel branding, silk screening, embroidery and specialty/promotional items.
Visit http://www.colorfactoryllc.com to learn more about The Color Factory. Gilbert Sauceda can be reached at gilbert(at)colorfactoryllc.com.
For more information on the Emerging Enterprises, please contact Monica Willey at mwilley(at)gahcc.org.
