Welcome to Austin’s Hispanic Information Portal!

We hope the information provided in this portal is beneficial to you. By exploring the different links contained in this site, you will gain valuable insight about Austin with a particular focus on its Hispanic population, business and culture.

If you are a new resident of Austin, we invite you to continue reading this information to learn why Austin is one of the best places to live in the United States.

In Austin, you will find a family-friendly atmosphere, a wonderful landscape with surrounding hill country and lakes, pleasant weather (an average of 300 sunny days per year), nightlife, sports, universities and affordable housing. In fact, the city was named one of the America’s “Most Loved Cities” by Travel and Leisure magazine.

For several years, Austin has been named “The Best City in the United States for Hispanics to Live and Work.”  Its great quality of life, diverse and talented workforce and vast business opportunities make the Greater Austin metropolitan area an exceptional place to do business, live and raise a family.

In this site, you will find demographic information about the five counties that compose the Greater Austin metropolitan area: Travis, Williamson, Hays, Bastrop and Caldwell. This includes the following cities: Austin, Bastrop, Cedar Park, Georgetown, Lakeway, Leander, Lockhart, Pflugerville, Round Rock, San Marcos and Taylor, among others.

The Hispanic community is Austin's largest minority group; over 538,313 out of 1.7 million residents of the Austin Metro Area are Hispanic. Just in the city of Austin, 277,707 out of 790,000 people are Hispanic. Austin Metro's Hispanic population grew by 64% between 2000 and 2010. The majority of children in Austin are now Hispanic.

During the past five years, the Greater Austin area Hispanic purchasing power has grown by 54% to $9.4 Billion. In the city of Austin, there are 16,000 Hispanic-owned businesses, accounting for 17% of total small businesses.

Hispanics students also represent a large part of the education system, as they represent almost 60% of the Austin ISD student population. However, Hispanics represent the group with the least percentage of earning a Bachelors Degree, comprising of only 15.4% of the total City of Austin population. Those with higher levels of education are more behaviorally acculturated than those with lower levels; Hispanics are nearly four times more likely to have no high school degrees.
Source: Adelante Solutions, Inc.

Thank you for visiting this site, we hope you enjoy learning about the Austin Hispanic community!