Joseph Cajas III, Past Chair/Tejano

The Cajas Digital Agency

Joseph Cajas is the definition of a “self-made entrepreneur”. Having begun his career in the automotive industry in 1996, Cajas quickly climbed the professional ladder within a multitude of dealerships until finally becoming the GM of one of the most recognized, industry-leading auto dealership families in Texas, Covert Ford Lincoln in Austin, Texas.  

His dedication to his profession excelled in the areas of marketing and advertising from within the dealership allowing him to develop an intricate and in-depth understanding of the automotive industry. With this industry-proven knowledge and knowhow he established the Cajas Digital Agency in 2016, a social media driven advertising firm specializing in the management of social media reputation for auto dealerships, with the initial focus being the Covert Auto Group. Within the Cajas Digital Agency, the secondary tier Turnkey Social agency was formed in 2020 to deliver a higher level of advertising expertise to elite clients within the firm. 

Despite the obstacles of the global crisis, Joseph Cajas rose to the occasion and maintained not only his companies, but also his staff, ensuring the safety of his employees’ jobs. His ability to pivot during an unprecedented time in American history allowed a swift recovery of his multiple businesses, as well as his success, including that of his staff, as the new year arose.  

The pandemic also led to Joseph Cajas allocating a new business, the Cajas Cleaners on Burnet Road in Austin, Texas. During a time when sanitation was a top priority (and still is) Joseph chose to purchase a family-owned and operated cleaners. Instead of replacing the staff, he wisely decided to retain the expertise of the previous employees. Today they are one of the most successful dry cleaners in the Austin metro area.  

Currently Joseph Cajas is intricately involved in the Austin Hispanic culture including a multitude of positions within the Greater Austin Hispanic Chamber of Commerce. His currently held positions include: 

• Chairman of the Board for the Greater Austin Hispanic Chamber of Commerce (GAHCC)

• Chairman Elect (2019)

• Chairman (2020)

• Executive Board Member (2018 – 2021)

• Committee Member for the Central Texas Reopening Task Force

        • Raised over $200k in funds and ongoing 

• Chair of GAHCC Annual Golf Tournament (2019)

• Member of the Executive Dealer Advisory Council for CarGurus (2018 – present)

• Truecar Executive Dealer Council (2020 – present)  

 

Today Cajas Digital Agency / Turnkey Social is responsible for over $18 million dollars a year in revenue spend within its clients.  

Joseph Cajas could not have done this without the support of his amazing wife Maya Cajas and his beloved sons Carson and Nicholas.