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Central Texas Hispanic-owned businesses top findings were:

-Under scenario projections in the study, Hispanic-owned businesses could top 51,000 in number and contribute over $12.8 billion in revenues to the Central Texas economy by 2020.

-Transportation and warehousing; information; administrative support; finance and insurance; and the professional and technical services industries experienced the fastest growth over the past five years.

-Total employment by Hispanic-owned businesses in Central Texas is projected to grow from 48,793 in 2013 to 127,500 in 2020.

-Nearly nine out of ten (87%) Hispanic businesses surveyed in our study reported that they started their business themselves and—of those surveyed—third generation Hispanics made up one out of three Hispanic businesses in Central Texas.

-42.4% of Hispanic-owned businesses in Central Texas made less than $100K in 2013 and 47.1% made between $100K and $499K. Hispanic-owned businesses remained relatively small (four employees) on average.

-65% of Hispanic businesses surveyed reported having an undergraduate degree or higher.
Source: 2014 GAHCC Hispanic Business Research Study


The growth of Hispanic/Latinos dominates overall population growth in Austin. In 2010, Hispanic/Latinos in Austin were 35.1 percent of the total population. The areas of the greatest growth among Hispanic/Latinos manifest themselves in the very young. 56.1 percent of Hispanic/Latinos are under age five, while 50.9 percent are under 18. This number becomes even more significant when you consider that 45.5 percent of those under five and 40.6 percent of those under 18 are living in poverty.


There are more than a quarter of a million children and youth living in Travis County, according to American Community Survey 1-Year Estimates. The growth rate of the under 18 population is higher in Travis County than in the City of Austin and higher still in the five-county Metropolitan Statistical Area.

Almost one-fourth of children in Travis County live in poverty and 45 percent are low-income, meaning they live in families that earn less than two times the federal poverty threshold.

Children in lower income households are less likely to have their basic needs met or to have access to quality pre-k and out-of-school-time programs.

Lower-income children also tend to be geographically concentrated in areas with low-performing schools.
Source: Cuidad de Austin Hispano Latino Iniciativa para la Calidad de Vida


Housing and Community Development

The City of Austin has reached a unique threshold in terms of racial composition, by becoming a “majority-minority” city. This means that in Austin, no ethnic ordemographic group exists as a majority. The Anglo (non-Hispanic white) share represents just fewer than 49 percent of the population in 2010. The Hispanic/Latino share has steadily increased since 1990 to 35 percent of the population in 2010. The Asian community has also grown considerably in the last 10 years. In 1990, the Asian community represented about 3.3 percent of the population - in 2010, this share has grown to just over six percent of the population. African Americans comprised about 10 percent of Austin’s population in 1990. In 2010, the African American percentage has dropped to just under eight percent and is expected to continue to decrease as the city continues to increase in population. African Americans, as well as other demographic groups, have migrated to surrounding areas outside the city limits - the suburbs and neighboring communities. The geographical dispersion of affordable housing has also moved into the suburbs as the Austin housing market has become more expensive. This also accounts for the migration of residents to the suburbs.

  • Between 2002 and 2012, the percent of longtime homeowners in East Austin declined by 34 percent.
  • Nearly one-third of those longtime homeowners in East Austin had outstanding tax delinquencies.
  • Between 2002 and 2012, approximately 214 affordable housing units were lost in East Austin.

The Housing Market Study also cites an increased need for affordable housing with a growing gap of units affordable to those earning 30 percent median family income or below – signaling a need for approximately 39,000 units affordable to households making less than $30,000.

By 2010, poverty level was just more than 20 percent. Some groups are disproportionately represented in poverty, especially in the areas of race and ethnicity, age, and education. The Community Action Network (CAN) has found that 27 percent of all Hispanics, 21 percent of all African Americans, 10 percent of all Asians, and 10 percent of all Anglo (non-Hispanic whites) live in poverty in the City of Austin.
Source: Cuidad de Austin Hispano Latino Iniciativa para la Calidad de Vida

Economic Development

Hispanic/Latinos in the Austin Metro area represent nearly one-third — 538,313 — of the population. In the City of Austin, Hispanic/Latinos account for more than one- third, or 277,707, of the total population.

The Hispanic population in the Austin Metro increased by 64 percent over the past 10 years, compared to 28 percent for the non-Hispanic population. In the City of Austin, the Hispanic growth was 39 percent in the same period compared to 12 percent to the non-Hispanic population.

Growth in the Hispanic population for the Austin Metro accounted for 45 percent of the total growth for the Metro area. In the City of Austin, Hispanic growth accounted for 58 percent of the total growth in the City.
Source: Cuidad de Austin Hispano Latino Iniciativa para la Calidad de Vida


In 2010, diabetes prevalence in the Hispanic/Latino population was 12 percent and is just slightly higher than prevalence for the State of Texas and Austin MSA. Cardiovascular disease prevalence in the Hispanic/Latino population was 2.7 percent and is significantly lower than the prevalence among Hispanic/Latinos in the State of Texas. Obesity prevalence in the Hispanic/Latino population was 41.8 percent and is lower in Travis County as compared to Austin and Dallas MSAs. 
Source: Texas DSHS Behavioral Risk Factor Surveillance System (BRFSS) Query and ATCHHSD Communities Putting Prevention to Work BRFSS 2010

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-As of July 1, 2015, Texas has a population estimate of 27,469,114

-As of July 1, 2015, the percent of Hispanic or Latino is 1.9%

-The number of veterans between 2010-2014 is 1,564,501

-The percent of persons over 25 years with a Bachelor's degree or higher  is 27%

-Persons in poverty is 15.9%
Source: United States Census Bureau


The number of Hispanic-owned businesses and entrepreneurs in the U.S. has grown dramatically over the past decade and despite the recession, Hispanics continue to experience a higher rate of self-employment than the general population at large.

Click on this link to access more information and facts about the Hispanic Businesses & Entrepreneurs Drive Growth in the New Economy according to the 4rd Annual Report 2016 by Geoscape.
Source: 4th Annual Report 2016 Geoscape®

Net Increase in Number of Hispanic-Owned Businesses from 2012 to 2016

Thank you for visiting this site, we hope you enjoy learning about the Austin Hispanic community!