Every visitor who lands on your website and leaves without taking
action is a missed opportunity. If your landing page is unclear,
distracting, or not built around how people make decisions, you could
be losing leads and sales no matter how much traffic your marketing
campaigns bring in.
In this webinar, our very own SCORE expert will guide you through
proven strategies for landing page optimization and digital marketing
success. Presenting principles of Behavioral Economics and
Neuroscience, he will show you how to design for your customers’
brains and not only for their eyes. You’ll discover how to build a
complete conversion funnel that seamlessly guides prospects from
initial interest to final sale.
After completing this webinar, you will be more familiar with:
- Landing Page Design Principles and Conversion Optimization
- Marketing Funnel Principles and Development
- Traffic Generation Strategies
- Analytics, Performance Tracking, Revision Strategies and Tactical
- Execution
Perfect for Business owners, marketing professionals, entrepreneurs
and anyone looking to enhance their digital marketing skills and
improve their online conversion rates.

