A 2nd generation Native Austinite, Christine Escobar serves as the President, General Manager & Director of Sales for Univision Austin Local Media. In her current role, Christine manages operations including ad sales, marketing, news, production and promotions of Univision Austin TV and radio stations: Univision 62, UniMás 31, 104.3 La Que Buena, 107.7 Amor. Since joining Univision in 2003, Christine has seen tremendous growth and significant change in the Austin Hispanic Market as Univision continues to serve it’s loyal audience through education, empowerment and information sharing. Christine takes great pleasure and shows true passion in working for the leading media company serving Hispanic America.
Christine brings more than 20 years of demonstrated success in the media industry; the last 16 years with UCI. She has served in several sales capacities within the Austin organization – from Local Account Executive to National Sales Manager, General Sales Manger, Director of Sales and most recently President & General Manager. Prior to working at Univision Communications, Christine worked at the iHeart Radio cluster in Austin, focusing on promotions and sales.
In addition to duties within the workplace, Christine is an active member of the Greater Austin Hispanic Chamber of Commerce. Christine also holds a board position on the Texas Association of Broadcasters and has been involved in the Alliance for Women in Media, representing the organization in historical roles as President and Vice President. Most recently, the AWM Austin Chapter awarded Christine with the Trailblazer of Excellence Award for her service and involvement in the Local Media Community.
As the oldest of five siblings, Christine holds family and faith as key core values that have helped mold her into the passionate and loyal individual she is. Her affinity for all things Longhorn (HOOK’EM!) is demonstrated as she spends quality time cheering on and supporting various sports within Texas Athletics alongside her husband, Eric, and two sons, Christian (8) and Austin (5.5).
Christine is grateful to represent the Loyal Hispanic Community in the Great City of Austin alongside so many esteemed Leaders and trusted Media Professionals. It is with the support of her family that she is able to serve in all capacities and for that Christine is thankful for her many villages.